Kung Fu and Love

Kung Fu and Love
A great gift for Valentine's day or Chinese New Year

Wednesday, May 29, 2013

Dunkin Donuts vs. Chinese Bakeries

Chinese Bakeries, the kind where you get baos and a coffee are not only cheaper than Dunkin Donuts, the system of the place is just more efficient. I just got an egg sandwich at a Dunkin Donuts and there was no line, but it still took quite a long time to finally get my sandwich. There were two women doing back up and two at the register. I've seen two women serve like 20 customers at a bao place within that time. Are Chinese workers in general better  at making change in high stress situations? Maybe but actually Dunkin Donuts has the fancy machines that make change for you. The difference is the baos are already made. The donuts are already made too but the sandwiches are made to order (sort of.) If I am looking for something healthy and fresh, I don't go to dunkin donuts.
It got me thinking again how the Chinese Bakery should be able start a competitive chain if it was marketed differently. Fist of all, there is too much variety for Americans. Which means there is too much possibility of Asian girls rediscovering their Chineseness in college to look at all the options and ask what is inside each one oblivious to the line of pissed of Pau Paus behind them trying to get an order of like 50 baos to bring to their Mah Jong clique. And for all that explaining and cultural exchange the bakery gets $2.00 at the most out of them. For that kind of service, the bakery should just run an after hours workshop where the college kids learn to make a bao or something and pay for it as an adult education class.
Four or Five types of Baos. Maybe 10 at the most. Big ass combo pictures just like Dunkin Donuts. You need some cool names like Big Mac too, except asian it up. That doesn't mean say it Chinese. It means follow Kung Fu panda's example with DRagon Warrior Size. Or more like Kung Fu Baos, Samurai Baos, Ninja Baos, Monk's Bao for vegetarian Hung Dao baos. Or if you want to stay more Culturally authentic.. Mo Chung and Mo dai long baos. Pictures of said heroes and shortening of names required.

Then there's the drinks. Bakeries hardly ever push their drinks, unless it is the Pearl Milk Tea and other variants whose craze is really over and plus those things got really sucky when they started just being powder.

There needs to be a new craze. And call me crazy but  I definitely believe that Lerng Cha, whn marketed properly, can actually take of in America. Too bitter? Please, isn't coffee bitter? Do plenty of Americans, especially women, not pound drinks either for or to the great detriment of their health despite the fact that they hate the taste of it?

Ha gu cho needs to be sold as Haiku Grass. But it's not Japanese. So what, fortune cookies are and Chinese people sell them.

The concoctions of Lerng Cha cocktails I make should be called Gwai Lo's nightmare... daring them to drink it. Actually since not everyone knows that term, that's how it would be written in Chinese. In English it would say Gringo's nightmare. We're not Spanish? Who cares! Whites get that kind of thing mixed up all the time and Grino is a term they are more comfortable with. Plus it will double dare them to drink it. And if some super yeet hei fat dude drinks that stuff when his nose is all bleeding and he feels the cooling healthful effect. He will be back for more despite the bitter taste. In fact, Lerng Cha will become the Nicorette or patch for people trying to stop drinking Coffee or Caffeine in general.

No comments:

Post a Comment